Learn more about the members of Element's Executive Leadership Team.
Chief Executive Officer
Jay Forbes is Chief Executive Officer of Element Fleet Management. He is a proven business leader who brings a fresh strategic perspective to Element to create value for investors, customers and employees. He has deep passion for serving customers, operational expertise, strong financial acumen, and a firm grasp of technology.
Prior to Element, Forbes was President and CEO of Manitoba Telecom Services, where he designed and executed a customer-centric strategy that created $1.1 billion in shareholder value. Similarly, Forbes made a significant impact during his tenure as President and CEO of Teranet Inc., a world-leading developer, operator and owner of electronic land registration systems, where he developed an information services growth strategy to yield billions in high-margin revenues. He holds a bachelor’s degree in Commerce from Dalhousie University.
Executive Vice President & Chief Financial Officer
Vito Culmone is Executive Vice President & Chief Financial Officer. He leads all financial, audit and accounting aspects of the business, including financial reporting, planning/analysis, tax and credit functions.
Culmone is a seasoned financial executive who brings more than 25 years of financial and operational experience to Element. He previously served in CFO roles for Shaw Communications, one of Canada’s largest cable and communications enterprises, and WestJet Airlines, one of Canada’s largest air carriers, and Molson Coors Brewing Company. He graduated from the University of Toronto with a Bachelor of Commerce degree.
Executive Vice President & Chief Operating Officer
Jim Halliday is Chief Operating Officer. He is responsible for the end-to-end customer experience and fulfilment across all products, services and departments, focused on delivering consistent, superior customer-centric service across Element’s operations globally.
Halliday has more than 15 years of leadership experience in the fleet industry. Most recently, he was President & CEO of Element Fleet Management International, where he was responsible for Element’s international businesses, the Element-Arval global alliance, and business development initiatives. Prior to this role, Halliday held senior executive, operations, commercial, and business development roles within Element and PHH Corporation, including President and CEO of North America, and President of PHH Fleet Management. Halliday earned his undergraduate degree from the University of Western Ontario, and an MBA from the Richard Ivey School of Business.
Executive Vice President & Chief People Officer
Jacqui McGillivray is Executive Vice President and Chief People Officer. She is responsible for creating a high-performing culture that fosters collaboration and drives productivity. McGillivray is accountable for our global balanced scorecard, people and organizational performance, talent management and development, global compensation and benefits, real estate and workplace and communications.
McGillivray has held leadership roles across a diverse range of industries, with a focus on human resources, change management and organizational effectiveness. Prior to joining Element, McGillivray was Executive Vice President, Safety & Organization Effectiveness at Cenovus Energy, and previously held senior HR leadership roles at Talisman Energy, Royal Bank of Canada and Nortel. She holds a bachelor’s degree from the University of Western Ontario and an international MBA from Manchester Business School and McGill University.
Executive Vice President & Chief Technology Officer
Vineet Gupta is Executive Vice President & Chief Technology Officer. He oversees the transformation of existing infrastructure and internal services while planning for next generation technology.
Gupta is an esteemed leader who brings more than 20 years of technology and engineering expertise to Element. He most recently served as the Chief Information Officer for Accor Hotel luxury brands and deputy CIO for the group as a whole. Gupta graduated from McGill University with a Bachelor of Engineering degree and earned a Master of Engineering degree from Concordia University. He holds an MBA from the Ivey Business School at Western University.
Executive Vice President, Enterprise
Jon Parker is Executive Vice President, Enterprise. He is responsible for the North American Enterprise sales strategy, dedicated to Element’s largest customers. His primary focus is on the success of existing clients, developing new client relationships, and supporting new products and services to meet customer needs.
Parker has been a sales and business development leader in fleet management and corporate finance for more than 20 years. He was previously Chief Commercial Officer for Element Fleet Management North America over his career at Element and GE Capital. Parker holds a bachelor’s degree in economics from DePauw University in Indiana.
Executive Vice President, Mid-Market
Tom Peterson is Executive Vice President, Mid-Market. His primary responsibilities include the development and delivery of our overall North American mid-market strategy, account management and new business growth.
Peterson has been with Element since 2003 and has held progressive positions in Sales, Pricing and Consulting and was previously Vice President of Consulting and Data Analytics. Tom holds a bachelor's degree in finance from Marquette University as well as an MBA in finance from the University of Saint Thomas.
Executive Vice President, Strategic Partnerships
Chris Gittens is Executive Vice President, Strategic Partnerships. Chris leads a newly formed business unit that provides strategic support to designated clients with unique requirements. Chris's group develops dynamic, innovative approaches to the client service model in support of Element's continued growth, through a focus on delivering unparalleled client service and thought leadership.
Gittens has been in the fleet industry for more than a decade and was previously President of Canada for Element. Prior to entering the fleet industry, he held successful commercial leadership roles in equipment financing and Commercial Lending at GE Capital and TD Commercial. He holds an Honours degree in economics with a minor in financial management from Wilfrid Laurier University in Waterloo.
Executive Vice President, Mexico
David Madrigal is Executive Vice President, Mexico. Madrigal is responsible for all of Element’s functions and operations in Mexico, including customer relations, business strategy and product development.
Madrigal has been in fleet management and commercial finance for nearly 20 years and has led Element’s Mexican business since 2015. His experience spans sales, risk, marketing, operations, project management and business development. Throughout his career, he has achieved a successful record of generating revenues, increasing market penetration, reducing costs and improving business performance. Madrigal holds a bachelor’s degree in industrial engineering from Universidad Iberoamericana and an MBA from Universidad Panamericana IPADE Business School.
Executive Vice President & Treasurer
Karen Martin is Executive Vice President & Treasurer. She is responsible for balance sheet management functions including development and optimization of the company’s capital structure and debt programs. She is also responsible for the risk profile of the company through management of the liquidity, interest rate and FX risks. Martin manages the company’s relationships with its banking syndicate and rating agencies.
Martin has been Element’s treasurer since 2012 and has served in executive management, treasury and finance positions in public and private financial services companies for over 25 years, including Xceed Mortgage and Canadian Imperial Bank of Commerce. Martin is a Chartered Financial Analyst (CFA) and a Chartered Professional Accountant (CPA), and holds the professional independent director designation (ICD.D) from the Institute of Corporate Directors and the University of Toronto's Joseph L. Rotman School of Management. Martin earned her bachelor’s degree in finance and economics from the University of Western Ontario.
Executive Vice President, Corporate Development
Scott Davidson is Executive Vice President, Corporate Development. He is responsible for communications, investor relations, investments and corporate development.
Davidson has more than 20 years of experience in executive leadership, corporate strategy, and strategic communications, and has gained a deep background in global capital markets and financial services. Prior to joining Element, Davidson was a Principal at financial technology firm Trading Bay and served for over a decade as Executive Vice President and head of corporate development and strategy at Canaccord Genuity Group. Davidson holds a Bachelor of Arts from University of Western Ontario.
Executive Vice President & General Counsel
David Colman is Executive Vice President & General Counsel. He manages the legal, regulatory and governance functions of the business. Colman’s team oversees the legal matters associated with customer and vendor relationships, litigation, regulatory matters and the work of outside counsel, and supports Element’s Board of Directors.
Colman joined Element in 2017 after five years at Blake, Cassels & Graydon, LLP. He received his undergraduate degree in business administration and European history from Washington and Lee University and his law degree and a Master of International Relations degree from the University of Toronto.
Executive Vice President, Custom Fleet, Australia and New Zealand
Aaron Baxter is Executive Vice President of Custom Fleet Australia and New Zealand, part of Element Fleet Management. He oversees Element's Australia and New Zealand business, supporting its clients with valuable data and insights to run their fleets more efficiently and safely.
Baxter brings extensive expertise in financial services, growth and innovation strategies across a number of consumer and commercial businesses. He previously held senior positions with GE Capital, including Managing Director of Commercial with responsibility for strategy and operations across its Australia and New Zealand business units: fleet services, equipment finance, corporate finance and distribution finance. Prior to that, he was CEO of GE Capital New Zealand. He has a Bachelor of Business (Marketing and Economics) and an MBA from Victoria University in Melbourne.