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Element's Two-Year Transformation Strategy

Excerpt from Automotive Fleet


On June 1, 2018, Jay Forbes was named president and CEO of Element Fleet Management. Forbes assumed leadership of the nation’s largest fleet management company following a comprehensive search that included external and internal candidates.

Element's Two-Year Transformation Strategy

Forbes came to Element from Winnipeg-based Manitoba Telecom Services, where he served as president and chief executive from 2015 to 2017. Prior to that role, he served as president and CEO of Teranet, Inc., a Toronto developer of land registration systems.

In addition, Forbes has also held leadership roles with Ingram Micro, Inc., where he restructured the business and Aliant, Inc., where he repositioned the telecom services provider in North America.

To learn more about his initiatives to transform Element Fleet Management into a more customer-centric company, AF interviewed Forbes at the annual Element Roundtable conference, which was held from April 10-11, 2019 in Minneapolis.

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